A February 2013 study by market research firm Harris Interactive looked at how consumers used TV advancements to watch when they want and “binge-view” TV content. According to the findings, nearly eight out of 10 US adult internet users watched TV on their own schedule. Of those consumers, 41% did so through a cable or satellite on-demand service. 40% did so through a web-based streaming service like Hulu, Hulu Plus or Netflix. 37% used a recording device like Tivo or DVR, and 29% watched physical DVDs.