Nielsen reported this spring that there are now over 5 million cord cutters in the U.S., up from 3 million in 2007. In these “zero tv” households, almost half were under the age of 35.
(via TechCrunch)
On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. That’s more than YouTube, Hulu, Amazon.com, HBO Go, iTunes, and BitTorrent combined.
(via Businessweek)
Thanks to DVR and Streaming Services, “Binge” TV Viewers Abound
A February 2013 study by market research firm Harris Interactive looked at how consumers used TV advancements to watch when they want and “binge-view” TV content. According to the findings, nearly eight out of 10 US adult internet users watched TV on their own schedule. Of those consumers, 41% did so through a cable or satellite on-demand service. 40% did so through a web-based streaming service like Hulu, Hulu Plus or Netflix. 37% used a recording device like Tivo or DVR, and 29% watched physical DVDs.
"On paper, literally everything about Google Fiber makes standard digital-cable service look like something that was cobbled together by members of a lesser phylum."
"This is Tumblr’s moment. It’s almost equivalent to when Truman realized that he could address the nation directly on television to make a presidential address – here’s a new form of media to reach an audience."
- Gregory Galant, as quoted in For pols, Tumblr is trending - POLITICO.com (via rachelfershleiser)
(via jeremyjohnstone)
"12% of people have black and white dreams. Before color television the number was 75%."
"We estimate 3.74 million (3.7%) US TV subscribers cut their TV subscriptions 2008-12 to rely solely on Netflix, Over the Air, Online, etc, 1.08 million (1.1%) in 2012 alone. We forecast US TV cord cutter households will reach 4.7 million (4.7%) by year-end 2013."
Study by Time Warner Medialab (via AdWeek)
Social media now more popular than TV | We Are Social
The rise of digital has been supercharged by social media. Out of the 5.6 hours that we spend with online media, an average of 48% is spent with social media (which is 26% of overall media consumption, compared to TV’s 23%).
