"Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed… The reason for the longer session time is not that Tumblr is ‘so much better,’ Karp explained. ‘It’s very different behavior. People come here for same reason they turn their TV on when they come home at the end of the day … It’s something to do before checking your email, it’s a chance to go and see stuff you enjoy, let’s you escape from the real world. And that media experience is one that ends up consuming a fair bit more time than just the amount of time you spend checking your friends updates on Facebook or Twitter or Foursquare.’"
- David Karp | Users Stay Longer on Tumblr Than Facebook, Says David Karp
25% of teens use cell phones to get online. Among adults it’s 15%. (Full graphic and report via pewinternet)
Social media now more popular than TV | We Are Social
The rise of digital has been supercharged by social media. Out of the 5.6 hours that we spend with online media, an average of 48% is spent with social media (which is 26% of overall media consumption, compared to TV’s 23%).
Tumblr has today quietly ticked over the 100 million blog mark, with those blogs containing some 44.6 billion posts… This marks significant growth over the last year, of somewhere around 50 million blogs since April of 2012, when it crossed 50 million for the first time.
(via The Next Web)
Analyzing share of time spent on social networking sites in December 2012, comScore reveals that while Facebook dominated at 83% share, Tumblr occupied the second spot (5.7%), more than Pinterest (1.9%), Twitter (1.7%), and LinkedIn (1.4%) combined, and almost as much as the aggregate of all other social networks (6.1%).
18-29-year-olds more than twice as likely as the average internet user to use Tumblr (13% vs. 6%).
(via marketingcharts.com)
Fresh Stats On Social Networks:
- Pinterest has practically caught up with Twitter, with 15 percent and 16 percent of adult U.S. Internet users on each network, respectively.
- There is no longer a minority gap in social media use. The surveyed groups (whites, Hispanics, and African-Americans) hover around 68 percent of total adults. Almost twice as many African-Americans (26 percent) use Twitter as whites (14 percent).
Facebook continues to dominate the worldwide picture with close to a billion monthly active users, but Chinese platforms take the remaining 4 of the top 5 slots. (via We Are Social)
