Of the consumers surveyed by social commerce platform 8thBridge, 63% say they share products on Facebook, but only 22% share on Pinterest. On Facebook, 99% of the 500 brands surveyed had a presence with an average of a million fans; 78% of brands were on Pinterest. Facebook drove 2.9% of a site’s traffic on average, while Pinterest only drove 0.13%. Which is to say that traffic from Pinterest was on average less than one twentieth that of Facebook.
The gulf is even bigger in case studies from sites like Fab.com, where Facebook drives 24% upstream traffic. That leads to a 15% conversion rate for socially discovered products. Meanwhile Pinterest accounts for just 0.55% of Fab’s traffic. Deb Shops, Sears, Nasty Gal, Petflow.com and Coastal Contacts all saw significantly higher boosts in traffic from Facebook than they had from Pinterest. (Twitter was typically comparable to Pinterest levels.)
#tech #social media #ecommerce #commerce #shopping #pinterest #marketing
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Here’s another perk we just heard about: If you don’t need your order in two days, Amazon will sometimes pay you to accept a slower ship time.
So Amazon has now upped the retail ante from free shipping to we-pay-you shipping.
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- Amazon’s No-Rush Delivery
#tech #amazon #ecommerce #commerce #shopping #shipping #amazon prime
Apple Stores top Tiffany’s in sales per square foot, again
It is likely that there is no retail outlet in the world that generates as much cash per square foot than an Apple Store.
#tech #apple #retail #sales #economy #shopping #commerce
"If Pinterest can keep enough eyeballs on people’s boards, those pins can functions as a more powerful and permanent recommendation than will my Facebook newsfeed’s transient mentions of what I listened to on Spotify or what brand of coffee I liked today."
- Why Pinterest Is So Addictive
#pinterest #tech #social media #shopping #ecommerce
"At first glance, it would seem that the new generation of product-bookmarking sites such as Pinterest and Svpply are nothing more than new tools to feed the consumer machine, driving us to buy more stuff. But, counterintuitively, my experience with these services is that they actually help me cut my consumption and to direct my money at goods that more closely align with my values."
- Can Pinterest and Svpply Help You *Reduce* Your Consumption? - The Atlantic
#tech #pinterest #e-commerce #shopping #consumerism
"Amazon Prime gives you the joy of consumption without the pain of acquisition."
- The Cult of Amazon Prime
#tech #amazon #shopping #news #culture
