"This is Tumblr’s moment. It’s almost equivalent to when Truman realized that he could address the nation directly on television to make a presidential address – here’s a new form of media to reach an audience."
"One of the big problems of newspapers is that they saw they had text, bylines, and photos and thought, “Hey, we’re ready for the web.” But they missed some essence of what the web can do in terms of sharing and tone of voice, and so lots of other folks were able to step in."
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.
Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.