Of the consumers surveyed by social commerce platform 8thBridge, 63% say they share products on Facebook, but only 22% share on Pinterest. On Facebook, 99% of the 500 brands surveyed had a presence with an average of a million fans; 78% of brands were on Pinterest. Facebook drove 2.9% of a site’s traffic on average, while Pinterest only drove 0.13%. Which is to say that traffic from Pinterest was on average less than one twentieth that of Facebook.
The gulf is even bigger in case studies from sites like Fab.com, where Facebook drives 24% upstream traffic. That leads to a 15% conversion rate for socially discovered products. Meanwhile Pinterest accounts for just 0.55% of Fab’s traffic. Deb Shops, Sears, Nasty Gal, Petflow.com and Coastal Contacts all saw significantly higher boosts in traffic from Facebook than they had from Pinterest. (Twitter was typically comparable to Pinterest levels.)
#tech #social media #ecommerce #commerce #shopping #pinterest #marketing
"Pinterest is now the third most-visited social network, Google is No. 4, and Instagram is No. 11, in the markets Experian measures — which are North America, Australia, Hong Kong, New Zealand, Singapore and the U.K.
A year ago, Pinterest was No. 188, Google was No. 56 and Instagram was No. 609."
- Instagram and Pinterest Move up the Social Networking Rank
#tech #instagram #pinterest #growth #social networks
"Consider this: In the first quarter of 2011, Facebook made up 88% of the social traffic to retailers, and Pinterest made up 1%. A year later, Facebook made up only 60%, and Pinterest made up 26%."
- E-Commerce Is Head Over Heels for Pinterest, and for Good Reason D
#tech #facebook #pinterest #ecommerce #e-commerce
Pinterest’s Hype Bubble Has Burst, And Now It Is Actually Losing Users
Monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million today.
#tech #pinterest #charts #social media
Is Pinterest the next Facebook?
In March the site registered 17.8 million users, according to Comscore, a 52% jump in just one month — and it isn’t even open to everyone (would-be “pinners” must still request an invitation to join).
#tech #social media #pinterest
"Pinterest has gained popularity because it allows us to do the opposite of what we’ve been told to do with social media. Pinterest is less about engagement with people you know and more about discovery and idea curation. The pins you see are customized and pushed out based on self-identified interests."
- The Curation-Over-Creation Trend That Fueled Pinterest’s Rapid Growth
#tech #pinterest #social media #curation
