Posts tagged "media"
Welcome to the world of ‘present shock,’ where everything is happening so fast that it may as well be simultaneous. One big now…What we’re experiencing is the amplification of everything that happens to be occurring at the moment, and a diminishment of everything that isn’t. It’s not just that Google search results favor the recent over the relevant; it’s that suddenly an entire society does.
How Technology Killed the Future | Douglas Rushkoff | POLITICO
This is not a glitch in the system. It is the system. Readers are gullible, the media is feckless, garbage is circulated around, and everyone goes to bed happy and fed. BuzzFeed’s Jonah Peretti admitted as much when explaining, that, when he’s hiring, he looks for ‘people who really understand how information is shared on Twitter and Facebook and Instagram and other emerging platforms, because that is in some cases as important as, you know, having traditional reporting talent.’
The Year We Broke the Internet - Esquire
Though 90% of U.S. households pay to receive as many as 180 channels, the average number of channels viewers watch has remained static at 18 for the past few years.

Based on 2012 viewing levels, allowing consumers to choose their own channel packages would end up killing 124 networks.
What Breaking Apart The TV Bundle Would Cost You
News is to the mind what sugar is to the body. News is easy to digest. The media feeds us small bites of trivial matter, tidbits that don’t really concern our lives and don’t require thinking. That’s why we experience almost no saturation. Unlike reading books and long magazine articles (which require thinking), we can swallow limitless quantities of news flashes, which are bright-coloured candies for the mind.
Rolf Dobelli | The power of ignoring mainstream news: Why reading the paper is like eating junk food  
The audience has spoken: they want stories. They’re dying for them. They are rooting for us to give them the right thing. And they will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, engage with it with a passion and an intimacy that a blockbuster movie could only dream of. All we have to do is give it to them.
Kevin Spacey | How Netflix killed the watercooler moment – and breathed new life into TV
Humphreys said one of the early conclusions from her research is the possibility that the mass media of the 20th century was in fact a blip, a historical aberration, and that, through platforms like Twitter, we are gradually returning to a communication network that indulges, without guilt, the individual’s desire to record his existence.
Back to the future: What if the ‘mass media’ era was just an accident of history? 

On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. That’s more than YouTube, Hulu, Amazon.com, HBO Go, iTunes, and BitTorrent combined.

(via Businessweek)

On a normal weeknight, Netflix accounts for almost a third of all Internet traffic entering North American homes. That’s more than YouTube, Hulu, Amazon.com, HBO Go, iTunes, and BitTorrent combined.

(via Businessweek)

Editorial has won in a sense: the idea that advertising, like editorial content, must be interesting, has won. You can’t just advertise next to someone else’s Tumblr. You’ve got to create a Tumblr of your own.
How Tumblr Forces Advertisers to Get Creative | MIT Technology Review

Wild. The Dow went briefly negative in a heartbeat on the back of the AP hacked tweet. (via @brianaguilar)

Wild. The Dow went briefly negative in a heartbeat on the back of the AP hacked tweet. (via @brianaguilar)

… Why aren’t we engaging the public more directly? I don’t mean engagement like encouraging them to “like” us on Facebook or click the retweet button. That is not engagement. By encouragement I mean, why don’t we use these incredibly powerful tools to talk with them, listen to them and help us all understand the world a little better? Perhaps we can even use social media to do the exact opposite of its reputation — slow down the news cycle, help us catch our collective breaths and scrutinize what’s happening with greater mindfulness.
Best quote from Andy Carvin’s talk this week at the International Symposium on Online Journalism in Austin (via sasquatchmedia)

(via journo-geekery)

Anyone with a Tumblr, Twitter or YouTube account is practicing journalism in its most authentic form. The model of the American newspaper is that news flows from the center to the periphery, not just from the elites to the masses.
Terry Tang of The New York Times delivers 2013 Hosokawa Journalism Lecture (via unionmetrics, sparkerpants)

(via sparkerpants)

Social media now more popular than TV | We Are Social

The rise of digital has been supercharged by social media. Out of the 5.6 hours that we spend with online media, an average of 48% is spent with social media (which is 26% of overall media consumption, compared to TV’s 23%). 

Social media now more popular than TV | We Are Social

The rise of digital has been supercharged by social media. Out of the 5.6 hours that we spend with online media, an average of 48% is spent with social media (which is 26% of overall media consumption, compared to TV’s 23%). 

By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.
Nielsen Agrees to Expand Definition of TV Viewing
eMarketer:

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone.

eMarketer:

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone.

I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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