While I expected that what I saw might change, what I never expected was the impact my behavior would have on my friends’ feeds. I kept thinking Facebook would rate-limit me, but instead it grew increasingly ravenous. My feed become a cavalcade of brands and politics and as I interacted with them, Facebook dutifully reported this to all my friends and followers. …I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | WIRED
I’d added more than a thousand things to my Likes page—most of which were loathsome or at best banal. By liking everything, I turned Facebook into a place where there was nothing I liked.