Comparing usage five days before the start of the Olympics to the fifth day of coverage, ExpatShield’s total installed user base grew by 212% worldwide and an astounding 1,894% in the US. Usage during the same period grew by 23% worldwide and 262% in the US.
One of our favorite stories from the 2012 London Olympics has been the rivalry between U.S. swimmers Michael Phelps and Ryan Lochte… Since we’ve heard so much about how the men compare in the pool, we thought we’d take a look at how Michael Phelps and Ryan Lochte have fared on Twitter so far during the games.
Now, tape delays are nothing new, but they do seem archaic at a time when online video and social media bring an air of immediacy to live events. The existence of the NBC Olympics Twitter account is evidence of this, but the account seems totally misused in this case: NBC live tweeted the whole ceremony, with no apparent sense of irony around the fact that its target audience couldn’t actually watch the events it was describing. Instead of building excitement around the ceremony, and engaging with its viewers, all NBC ended up doing was frustrating its audience — the people who care most about watching the thing.
So really, how bad was NBC’s strategy around the U.S. broadcast of the 2012 Olympics Opening Ceremony in London? So bad that Mark Benioff, chairman and CEO of Salesforce.com, and someone who should really … know better, tweeted out a link to a pirated live stream of the ceremony taking place in London. (Ironically enough, he was tweeting about the appearance of Sir Tim Berners-Lee, creator of the World Wide Web, that magical thing which made the pirate stream available to the rest of us.)