2012 London Olympics in tweets
- 50 million tweets in just over two weeks
- Largest spike: 1.2M tweets in the 1st hour of the Opening Ceremony
- Most buzzed about Olympic sport: football (soccer!) with 2.8M tweets
- Most buzzed about athlete: diver Tom Daley from Great Britain with 630k tweets
- Most buzzed about country: the US with 104 medals and 5.4M tweets
(via TweetReach)
Twitter’s real-time response to the women’s Olympic soccer gold medal game
711,646 tweets were posted during the 2-hour soccer game from 433,797 different Twitter accounts. The most exciting moment during the game was at 19:55 UTC when Carli Lloyd scored the second US goal, which hit a peak of nearly 12K tweets per minute. At the end of the game, celebratory tweets about USA’s win skyrocketed up to around 22K tweets per minute.
![While not without controversy, the monetary effect of the sponsors on the games is massive. Olympic sponsors, partners, supporters, suppliers, and providers have invested well over $1 billion in the 2012 games. How’s that investment paying off? Clearly, these companies will measure results through increases in brand awareness, athlete mentions, and revenue. But in this, the first Twitter Olympics, how are they performing on our favorite social media network?
We’ve been tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames since the Olympics began, and the results for first week are [above].
(via TweetReach Blog)](http://24.media.tumblr.com/tumblr_m8825xEVs61qzsvqyo1_500.jpg)
While not without controversy, the monetary effect of the sponsors on the games is massive. Olympic sponsors, partners, supporters, suppliers, and providers have invested well over $1 billion in the 2012 games. How’s that investment paying off? Clearly, these companies will measure results through increases in brand awareness, athlete mentions, and revenue. But in this, the first Twitter Olympics, how are they performing on our favorite social media network?
We’ve been tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames since the Olympics began, and the results for first week are [above].
(via TweetReach Blog)
Expat Shield VPN Delivers UK IP Addresses, Sees 1,900% Spike in Users Around the Olympics
Comparing usage five days before the start of the Olympics to the fifth day of coverage, ExpatShield’s total installed user base grew by 212% worldwide and an astounding 1,894% in the US. Usage during the same period grew by 23% worldwide and 262% in the US.
They came, they swam, they tweeted: Phelps vs. Lochte on Twitter
One of our favorite stories from the 2012 London Olympics has been the rivalry between U.S. swimmers Michael Phelps and Ryan Lochte… Since we’ve heard so much about how the men compare in the pool, we thought we’d take a look at how Michael Phelps and Ryan Lochte have fared on Twitter so far during the games.
NBCOlympics’ Opening Ceremony Tape Delay: Stupid, Stupid, Stupid
Now, tape delays are nothing new, but they do seem archaic at a time when online video and social media bring an air of immediacy to live events. The existence of the NBC Olympics Twitter account is evidence of this, but the account seems totally misused in this case: NBC live tweeted the whole ceremony, with no apparent sense of irony around the fact that its target audience couldn’t actually watch the events it was describing. Instead of building excitement around the ceremony, and engaging with its viewers, all NBC ended up doing was frustrating its audience — the people who care most about watching the thing.
So really, how bad was NBC’s strategy around the U.S. broadcast of the 2012 Olympics Opening Ceremony in London? So bad that Mark Benioff, chairman and CEO of Salesforce.com, and someone who should really … know better, tweeted out a link to a pirated live stream of the ceremony taking place in London. (Ironically enough, he was tweeting about the appearance of Sir Tim Berners-Lee, creator of the World Wide Web, that magical thing which made the pirate stream available to the rest of us.)
![Happy Olympic tweeters to light up London Eye - Telegraph
[The team has] been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the ‘world’s first social media driven light show’, called ‘Energy of the Nation’ on the London Eye (which EDF sponsor).
If the overall sentiment is negative – the London Eye will glow purple. If it’s positive it will shine yellow and if the Twitter reaction to the Games is neutral, the wheel will emit green rays.](http://25.media.tumblr.com/tumblr_m7nothpvSc1qzsvqyo1_500.jpg)
Happy Olympic tweeters to light up London Eye - Telegraph
[The team has] been commissioned to develop an intuitive algorithm to track the sentiment of British tweeters about the Olympics by EDF Energy, the official electricity supplier to London 2012, in order to create the ‘world’s first social media driven light show’, called ‘Energy of the Nation’ on the London Eye (which EDF sponsor).
If the overall sentiment is negative – the London Eye will glow purple. If it’s positive it will shine yellow and if the Twitter reaction to the Games is neutral, the wheel will emit green rays.
The London Games – The First Olympics That Will Be Told In 140 Characters
In most things in life, four years is a long time, but it’s a really long time in the world of tech and social media.
