Tellingly, almost one-quarter of respondents said their greatest privacy concern was having their information used for marketing purposes.
- Dennis Crowley | Foursquare’s claim to fame, the check-in, could become its downfall
Location-based services are expected to bring in $10 billion in revenue by 2016, according to research firm Strategy Analytics. The biggest chunk, just over 50 percent, will come from location-based search advertising. (via GigaOm)
“Here’s a look at Facebook Places data provided by social-media-software company Wildfire Interactive, which has run more than 100,000 campaigns for clients.”
The lack of diversity here and O’Hare airport topping the list makes me wonder just how much this service is being used so far.
Crowley said that he imagines the future of Foursquare to have a feel akin to Clippy, Microsoft’s once-famous office assistant. He envisions a Foursquare that is “listening for what’s going on around you … you’re walking down the street and normally you eat lunch, but you haven’t yet. And Foursquare will tell you that you’re close to a sandwich place you read about in the New York Times three weeks ago. And that’s what you want to try.”
I’m a sucker for a pretty visualization — and why not add yet another app to the SXSW list?