Ad for UN Women Campaign Duplicates Awful Google Search Suggestions
This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.
"People identify themselves as Mac users and Windows users… zoom out a bit and you’ll find another Venn diagram where Google almost entirely encompasses all of these users."
- Android is better — PaulStamatiou.com
"This is a culture that has created many new ways for us to contact one another and atrophied most of the old ones, notably speaking to the people around you."
- Diary: Google Invades · LRB
"Google’s urbanism, on the other hand, is that of someone who is trying to get to a shopping mall in their self-driving car. It’s profoundly utilitarian, even selfish in character, with little to no concern for how public space is experienced. In Google’s world, public space is just something that stands between your house and the well-reviewed restaurant that you are dying to get to. Since no one formally reviews public space or mentions it in their emails, it might as well disappear from Google’s highly personalized maps."
- Google Maps personalization will hurt public space and engagement. - Slate Magazine (via iamdanw)
"We live in a bubble, and I don’t mean a tech bubble or a valuation bubble. I mean a bubble as in our own little world."
- Eric Schmidt | America’s New Oligarchs
"In a post-Internet, post-mobile world of one click access, the distribution of products has all but ceased to be the issue. When one of something can be efficiently shipped to anyone, anywhere, the question of where the sale takes place is rapidly becoming moot. In other words, in the long-term, sales of product simply can’t be the primary strategic purpose or metric for the store.
Some of the world’s largest retailers are struggling with this jarring reality already. ‘Stack it high and watch it fly’ has abruptly turned into ‘stack it low and hope it goes’ as big box stores scramble to lower inventories in the face of flat or declining sales. The knee-jerk reaction among some is to simply downsize and marginalize the role of the store. Others are adopting the buzzword of omni-channel – resigning to the idea that all channels now act as one – which I would argue risks oversimplifying what’s really happening.
You see, what’s actually evolving is a new and far more complex role for the store, and online brands like Google, Bonobos and Warby Parker are affirming it, as they each embark on creating their own, branded, physical stores. They along with a growing number of other online pure-plays recognize that in order to ‘fully actualize’ their brands, they need to animate a physical presence and visceral experience for their consumers, not to move products but more critically, to move hearts and minds – to sell the idea, essence and values of the brand – all of which has more traditionally been viewed as the role of media. And therein lies the critical point.
The physical store is becoming media."
- The Store Is Media And Media Is The Store (via Emergent Futures Tumblelog, futuristgerd)
"On paper, literally everything about Google Fiber makes standard digital-cable service look like something that was cobbled together by members of a lesser phylum."
- Google Fiber Set to Challenge Data/TV Providers | Adweek
Hyper-lapse photography combines time-lapse, sweeping camera movements, precision, and hours editing. These guys simplified it using Google Street View. Amazing.
This is the Google Street View “car” for Iqaluit, Nunavut, Canada
It’s called the Trekker. They use it to map places where cars can’t reach… Iqaluit only receives a few ships every summer capable of off-loading vehicles. And that space is extremely expensive and very valuable to the community. So realistically, Google probably couldn’t get a Streetview Car out there.
Find the perfect animated GIF with Google Search
Starting today, there’s an easier way to unearth those gems: when you do an image search, click on “Search tools” below the search box, then select “Animated” under the “Any type” dropdown box.
"I love it for no other reason than that it actually feels like we are being pulled forward. It’s hard to say that something like that has happened since the iPhone. The innovation aspect just makes it seems like a big pull forward."
- Ian Shafer, CEO of Deep Focus | Is Google Glass A Smartphone Killer?