Posts tagged "fashion"
These 10 Corporations Control Almost Everything You Buy 

Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker. Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans. 

These 10 Corporations Control Almost Everything You Buy 

Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker. Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans. 

Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.
Will Rogers | How These 11 Products Made Us NEED Them 
Black is not sad. Bright colors are what depresses me. They’re so… empty. Black is poetic. How do you imagine a poet? In a bright yellow jacket? Probably not.
Ann Demeulemeester (via casssius)

(via pushthemovement)

Look around your living space. Do you surround yourself with things you really like or things you like only because they are absurd? Listen to your own speech. Ask yourself: Do I communicate primarily through inside jokes and pop culture references? What percentage of my speech is meaningful? How much hyperbolic language do I use? Do I feign indifference? Look at your clothes. What parts of your wardrobe could be described as costume-like, derivative or reminiscent of some specific style archetype (the secretary, the hobo, the flapper, yourself as a child)? In other words, do your clothes refer to something else or only to themselves? Do you attempt to look intentionally nerdy, awkward or ugly? In other words, is your style an anti-style? The most important question: How would it feel to change yourself quietly, offline, without public display, from within?
How to Live Without Irony (via NYTpeterfeld)
Birchbox has figured out a way to get women to pay money to be marketed to. The last time that happened: glossy women’s magazines, but this is a smarter, interactive version of that. The boxes cost twice the price of a newsstand magazine and you get five or six samples. They’re often themed (travel, summertime, partnerships with Gossip Girl, Gwenneth Paltrow’s Goop, or Glamour magazine). The boxes contain editorialized descriptions of the products that direct users to check out how-to videos on Birchbox.com. Friendly email reminders drive traffic to the site’s editorial content as well. Beauty obsessed subscribers tape themselves “unboxing” their package each month.

That doesn’t happen with a magazine.
The beauty of Birchbox: it’s not subscription commerce, it’s marketing that women actually pay for | PandoDaily
Worst Apple product ever? Probably 

In 1986, Apple had released an entire collection of clothes. And if you think they were cool and sleek and minimalistic, well put that thought out of your mind. They were horrid and garish. 

Worst Apple product ever? Probably 

In 1986, Apple had released an entire collection of clothes. And if you think they were cool and sleek and minimalistic, well put that thought out of your mind. They were horrid and garish. 

"Are you man enough to fill it?"

"Are you man enough to fill it?"

"The ‘Do Anything’ jump suit of SuperSuedePlus™ fits like a glove… tough looking, but soft as a kitten."

"The ‘Do Anything’ jump suit of SuperSuedePlus™ fits like a glove… tough looking, but soft as a kitten."

Vogue is a prime example of the power of advertising: if, as an advertiser, you know how to give people something they want, then you don’t need to rely on second-best stratagems like adjacency. And no one ever clicked on an ad in Vogue.
Felix Salmon: The Future of Online Advertising 
I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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