"Comscore confirms that Tumblr is the No. 2 social platform — right behind Facebook — in terms of visitor engagement. Moreover, Tumblr is highly popular among internet users and is ranked by Quantcast as one of the top 15 sites in the United States, making it an excellent platform for branded content efforts."
"Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed… The reason for the longer session time is not that Tumblr is ‘so much better,’ Karp explained. ‘It’s very different behavior. People come here for same reason they turn their TV on when they come home at the end of the day … It’s something to do before checking your email, it’s a chance to go and see stuff you enjoy, let’s you escape from the real world. And that media experience is one that ends up consuming a fair bit more time than just the amount of time you spend checking your friends updates on Facebook or Twitter or Foursquare.’"
"Twitter has a more distinct model because of the celebrity and publishing model. Facebook is in a transition and I don’t know enough about what they’re transitioning to. I will tell you that, if you have a billion users, you can make money."
"… Why aren’t we engaging the public more directly? I don’t mean engagement like encouraging them to “like” us on Facebook or click the retweet button. That is not engagement. By encouragement I mean, why don’t we use these incredibly powerful tools to talk with them, listen to them and help us all understand the world a little better? Perhaps we can even use social media to do the exact opposite of its reputation — slow down the news cycle, help us catch our collective breaths and scrutinize what’s happening with greater mindfulness."
- Best quote from Andy Carvin’s talk this week at the International Symposium on Online Journalism in Austin (via sasquatchmedia)
"Facebook officials are now acknowledging that the social media giant has been able to create a running log of the web pages that each of its 800 million or so members has visited during the previous 90 days. Facebook also keeps close track of where millions more non-members of the social network go on the Web, after they visit a Facebook web page for any reason."
“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.”
The first graph above shows the shares for time spent on each site, with Tumblr coming in second behind Facebook, while the second shows the total unique visitor trend with Tumblr trending above both Pinterest and Instagram.
You can download the full report at the link at the top of this post.
"So what happened after The Great Unfriending? Facebook became a whole lot more usable as a particular kind of network — the one that lets me see what actual friends and family are doing, including those who are far away… Except for my teenaged daughters, of course, who don’t even use Facebook any more, preferring to spend all their time on Tumblr and Twitter. That’s just one of the things that should worry Mark Zuckerberg, I think."
42 wheels, 19 Porsche engines (each producing 459 horsepower), three steering wheels allowing three people to drive the car at the same time, and a trunk full of toys. From the BMW marketing team:
Eli, we think you might be onto something. Our marketing department worked a little photoshop magic to bring your dream to life. We’ll be sure to pass this on to our product designers. Thanks for sharing your idea and for being a BMW fan.
Movies and fitness may have a head start on books, since the two categories are already on the verge of capitalizing on frictionless sharing as Spotify did last year. Netflix recently swayed Congress to change a law and allow video-watching apps to automatically publish what someone is watching to a social network. Fitness apps like Nike Plus have already connected with Facebook, letting someone share their run with their friends or having those friends cheer the runner while on his or her route.
Books are trickier, at least the print ones. Rose cited the Goodreads app through which users can list the books they’ve read or are reading and see books their friends have read and rated. A real catalyst for books being shared to the News Feed would be a deeper integration with Amazon’s Kindle, which already lets users connect their Facebook accounts, though Rose didn’t mention the device.
Facebook’s big fish is TV. Twitter has solidified itself as the dominant second-screen platform, but Rose said Facebook is having conversations with companies such as Dish Network and Comcast about creating what sounds like a social programming guide. The idea is that consumers would be able to turn on their TV and see a feed displaying all the shows their friends have watched and how they’ve rated them.
Pinterest has practically caught up with Twitter, with 15 percent and 16 percent of adult U.S. Internet users on each network, respectively.
There is no longer a minority gap in social media use. The surveyed groups (whites, Hispanics, and African-Americans) hover around 68 percent of total adults. Almost twice as many African-Americans (26 percent) use Twitter as whites (14 percent).