"A lot of really good businesses build their business model around getting to 10% conversion rate to purchasers within 6 to 12 months. It’s simply amazing that we’re seeing 10% conversion to purchase within the first week for iPad users."
- Fab CEO Jason Goldberg | Fab: In 2 Years, iPad Users Will Account For A Quarter Of Our Revenue
"More than 40% of Fab’s usage comes from its mobile apps. And here’s something else: mobile shoppers purchase more often and with bigger basket sizes than Fab’s web shoppers do."
- One Year Post-Pivot, Fab.com Is On Track To $100M In Revenue In 2012
"Whether it’s us, Pinterest, or Flipboard, you’re seeing a change in the way content, commerce, and social are blending. Media is not just about commerce OR content OR social. The new reality is that it’s all of the above, and we’re creating that every day."
- Jason Goldberg, CEO Fab.com | Fab Blasts Through The Commerce-Media Divide With Five New Verticals
"Fab doesn’t want to necessarily emulate the Amazon style of providing a huge catalog of products. It’s still committed to curating a smart list of items that users can discover through browsing. He said the site can support a lot more products without overwhelming the user experience."
- Fab.com takes big step toward becoming Amazon of design
"Fab didn’t scale like an ecommerce company, because it isn’t one. Sure, ecommerce is how they make money, but what drives the love for Fab is the content. Co-founders Jason Goldberg and Bradford Shellhammer are essentially magazine editors masquerading as etailers. Day-after-day, they are designing a gorgeous, aspirational life for you one item at a time.
…What’s more: This is a company no one in the Valley would have built.”