Think about this for a second: Anyone can create something that everyone can see. It sounds simple, but it’s actually a profound change in the way people communicate.Google’s Chief Business Officer Nikesh Arora Says It’s Time to Invent What’s Next
Peter Burrows at Bloomberg Businessweek has new details on the construction of the building. It may not have been an Apple product like the iPhone or the iPad, but it still got the same treatment from Jobs’ obsessive eye for detail.
Here’s a sample of Jobs’ specifications:
- Burrows says, “Jobs wanted no seam, gap, or paintbrush stroke showing.”
- He wanted everything “polished to a supernatural smoothness.”
- Wood used inside the building is to come from a specific type of maple tree, and it can only be “heartwood,” which is the wood from the center of the tree.
- It will have six-square kilometers of bent glass, which will be bent at a factory in Germany, then shipped to California. The company doing the glass had to develop new machines for making it.
- Apple will pre-build bathrooms and cubicle banks then have them driven to the office and installed. This saves time and allows the construction to be more exact.
- Jobs didn’t want concrete floors, he wanted “a stone-infused alternative such as terrazzo, buffed to a sheen normally reserved for museums and high-end residences,” says Burrows.
- Jobs also wanted the seams where walls met to be 1/32 of an inch across, whereas the standard for construction is 1/8 of inch.
- He wanted the ceiling to be polished concrete instead of sound absorbing material. Apple also has a very specific plan for the concrete ceiling. It wants to pour ceiling molds on the ground, then lift it to the ceiling, an approach that is far more expensive.
GIGS2GO is a small set of ‘Tear and Share’ USB drives, about the same size as a credit card, that can be torn off and used or handed out to others… the four-pack of thumb drives is made from 100% post-consumer molded paper pulp with no plastic. You can tear off an individual 1GB drive like a phone number on a flyer for a cat-sitter.
Tech firms, certainly, appear to be major consumers of ethnographic research. “Technology companies as a whole are in danger of being more disconnected from their customers than other companies,” says Ken Anderson, an ethnographer at Intel. Tech designers succumb to the illusion that their users are all engineers. “Our mind-set is that people are really just like us, and they’re really not,” Anderson says. Ethnography helps teach the techie types to understand those consumers who “aren’t living and breathing the technology” the way an Intel engineer might. (A curious exception to this cautious embrace of ethnographic methods is Apple, whose late co-founder, Steve Jobs, trusted his designers—and especially himself—more than he trusted consumers or researchers. “It isn’t the consumers’ job to know what they want,” he famously said.)Anthropology Inc. - Graeme Wood - The Atlantic
42 wheels, 19 Porsche engines (each producing 459 horsepower), three steering wheels allowing three people to drive the car at the same time, and a trunk full of toys. From the BMW marketing team:
Eli, we think you might be onto something. Our marketing department worked a little photoshop magic to bring your dream to life. We’ll be sure to pass this on to our product designers. Thanks for sharing your idea and for being a BMW fan.
Every float here is made from natural flowers, specifically dahlias. From twisting architectural structures the size of houses to bizarre animatronic birds and puppets, and even animals made from swooping gestures reminiscent of graffiti.
Bridges can be destinations in and of themselves. “Think about the lovely Pont Neuf or Pont des Arts… In Paris, you don’t just cross a bridge … you admire the city from the bridge.”