Posts tagged "content"
After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages.

Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad,, Huffington Post, Upworthy, The Verge, Huffington Post,, Upworthy,
I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | WIRED
While I expected that what I saw might change, what I never expected was the impact my behavior would have on my friends’ feeds. I kept thinking Facebook would rate-limit me, but instead it grew increasingly ravenous. My feed become a cavalcade of brands and politics and as I interacted with them, Facebook dutifully reported this to all my friends and followers. …

I’d added more than a thousand things to my Likes page—most of which were loathsome or at best banal. By liking everything, I turned Facebook into a place where there was nothing I liked.
I Liked Everything I Saw on Facebook for Two Days. Here’s What It Did to Me | WIRED

Nielsen reported this spring that there are now over 5 million cord cutters in the U.S., up from 3 million in 2007. In these “zero tv” households, almost half were under the age of 35. 

(via TechCrunch)

Nielsen reported this spring that there are now over 5 million cord cutters in the U.S., up from 3 million in 2007. In these “zero tv” households, almost half were under the age of 35.

(via TechCrunch)

What regular people out there in the world do – right now, they spend a huge amount of time in front of their televisions consuming – sort of, what do you call it – ‘premium content’ – stuff produced by publishers, networks, studios. If we’re not already there today, certainly five years from now, I expect the vast majority of the content that we enjoy not to be produced by a handful of creators who are selected and supported by those big studios.
David Karp | As TV Falls Apart, Tumblr And Twitter Aim To Pick Up The Pieces 
Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform. The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.
Neil Patel, KISSmetrics | 7 Things Marketers Should Know About Tumblr (via Union Metrics)
Editorial has won in a sense: the idea that advertising, like editorial content, must be interesting, has won. You can’t just advertise next to someone else’s Tumblr. You’ve got to create a Tumblr of your own.
How Tumblr Forces Advertisers to Get Creative | MIT Technology Review
Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed… The reason for the longer session time is not that Tumblr is ‘so much better,’ Karp explained. ‘It’s very different behavior. People come here for same reason they turn their TV on when they come home at the end of the day … It’s something to do before checking your email, it’s a chance to go and see stuff you enjoy, let’s you escape from the real world. And that media experience is one that ends up consuming a fair bit more time than just the amount of time you spend checking your friends updates on Facebook or Twitter or Foursquare.’
David Karp | Users Stay Longer on Tumblr Than Facebook, Says David Karp
It seems to me that this is native advertising as it should be. … The content is genuinely fun, just as it is fleeting and unobtrusive. … These are the sorts of native ad projects that help change some of the traditional polarity of the advertising and publishing relationship. This is where we really see marketers challenged by publishers on behalf of users to make their advertising more fun and engaging on the consumer’s terms.
MediaPost: Tumblr Brings Its Native Ad Format To Mobile (via david)

(via lilly)

This mobile advertising opportunity is native to how our consumers experience content on our apps; as a continuous stream.
Tumblr Launches Mobile Ads for Native App Users | AdAge
People don’t read ads. People read what interests them – sometimes it’s an ad.
The 5Cs of Really Great Content Marketing (h/t om)
It’s sad for Tumblr’s hard-working editorial team that Storyboard has met an abrupt demise, but it might well be the consequence of a realization that platforms should stay away from doing their own editorial. That’s not their core competency, it’s not what their users turn to them for, and it ultimately can’t be seen as anything other than marketing in disguise.

Faced with a mission muddle, Tumblr CEO David Karp may just have come to conclusion that 100 million blogs is more than enough. The company will do just fine by leaving the storytelling up to its community.
The trouble with Tumblr’s journalism experiment
Reader’s users, while again, relatively small in number, are hugely influential in the spread of news around the web. In a sense, Reader is the flower that allows the news bees to pollinate the social web. You know all those links you click on and re-share on Twitter and Facebook? They have to first be found somewhere, by someone. And I’d guess a lot of that discovery happens by news junkies using Reader.

By killing the flower, Google could also kill the bees.
What If The Google Reader Readers Just Don’t Come Back? (via ParisLemon)
Tumblr is a unique combination of publishing platform and dynamic social network. With that mix, brands have the opportunity to become storytellers and content curators that provide compelling, contextually relevant content to a large and engaged group of users…

Tumblr is a highly visual experience, so brands can appeal to us on a visceral level through stunning images or animated GIFs that capture brief, emotional moments. This kind of visual storytelling has been missing from digital advertising, but is what we’ve come to expect from the best TV ads. Tumblr makes that kind of brand experience finally possible online.
Why 2013 Is The Year You Need To Get Serious About Tumblr - Forbes
I lead marketing out of the New York office for Definition 6. I hold a Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

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