Posts tagged "cars"

Nissan turns parody ad into marketing win by promoting Nissan owner’s video and Craigslist ad for this ”land-yacht.” 

Who knows what could happen in the long term? Uber could start using self-driving cars made by Google (one of its investors) to eliminate the need for human drivers, driving down its costs even more. It could introduce a near-instantaneous delivery service to rival Amazon’s drones. It could roll out a subscription service, akin to Amazon Prime, that would include perks like predictive transportation, so that, for example, when Uber sees an appointment on your Google calendar for a cross-town meeting, it sends a car to your office automatically at the right time …

The result of Uber’s efforts, in other words, could be the creation of a techno-metropolis, in which people and goods are ferreted around seamlessly and, perhaps, automatically. It would be like something out of a sci-fi movie.
Uber Might Be More Valuable Than Facebook 
Uber’s plan is to outgrow its car-service roots, and become, as investor Shervin Pishevar put it, ‘a digital mesh’ capable of providing all kinds of transportation and logistical services to people in the cities it serves. Once it has you summoning cars from your phone, the logic goes, it can use that same back-end technology to hook you in for all other kinds of deliveries — food, clothes, Christmas trees. And eventually, like Amazon, it can become something akin to an all-purpose utility — it’ll just be a way you get things and go places.
Uber Might Be More Valuable Than Facebook 
Uber is about orchestrating and projecting a baller experience; Lyft is about wacky serendipity that comes with hopping in strangers’ cars.
While Uber stages celebrity rides, Lyft wins with a full-on ten minute CoCo ad 
A study last year found that driving by young people decreased 23 percent between 2001 and 2009. The millennials don’t value cars and car ownership, they value technology — they care about what kinds of devices you own … The percentage of young drivers is inversely related to the availability of the Internet [research found]. Why spend an hour driving to work when you could take the bus or train and be online?
The End of Car Culture - NYTimes.com
BMW Turns A Four-Year Old’s Ideas Into A Car Design - PSFK
42 wheels, 19 Porsche engines (each producing 459 horsepower), three steering wheels allowing three people to drive the car at the same time, and a trunk full of toys. From the BMW marketing team:

Eli, we think you might be onto something. Our marketing department worked a little photoshop magic to bring your dream to life. We’ll be sure to pass this on to our product designers. Thanks for sharing your idea and for being a BMW fan.

BMW Turns A Four-Year Old’s Ideas Into A Car Design - PSFK

42 wheels, 19 Porsche engines (each producing 459 horsepower), three steering wheels allowing three people to drive the car at the same time, and a trunk full of toys. From the BMW marketing team:

Eli, we think you might be onto something. Our marketing department worked a little photoshop magic to bring your dream to life. We’ll be sure to pass this on to our product designers. Thanks for sharing your idea and for being a BMW fan.

The Millennial wants to tell people not just ‘I’ve made it,’ but also ‘I’m a tech person.’ ” Smartphones compete against cars for young people’s big-ticket dollars, since the cost of a good phone and data plan can exceed $1,000 a year. But they also provide some of the same psychic benefits—opening new vistas and carrying us far from the physical space in which we reside. “You no longer need to feel connected to your friends with a car when you have this technology that’s so ubiquitous, it transcends time and space.
The Cheapest Generation - The Atlantic
Since World War II, new cars and suburban houses have powered the economy and propelled recoveries. Millennials may have lost interest in both.
The Cheapest Generation - The Atlantic
ConvAirCar, 1946-1948 

The ConvAirCar was a prototype flying car, intended for mainstream consumers. Convair anticipated that the the ConvAirCar would be purchased in large numbers to be rented at airports.

ConvAirCar, 1946-1948 

The ConvAirCar was a prototype flying car, intended for mainstream consumers. Convair anticipated that the the ConvAirCar would be purchased in large numbers to be rented at airports.

Giant Hot Wheels Track With Double Vertical Loop and Real Race Car Drivers? Check. 

The real double loop track next to it’s toy version.

Giant Hot Wheels Track With Double Vertical Loop and Real Race Car Drivers? Check. 

The real double loop track next to it’s toy version.

I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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