"On paper, literally everything about Google Fiber makes standard digital-cable service look like something that was cobbled together by members of a lesser phylum."
- Google Fiber Set to Challenge Data/TV Providers | Adweek
"We estimate 3.74 million (3.7%) US TV subscribers cut their TV subscriptions 2008-12 to rely solely on Netflix, Over the Air, Online, etc, 1.08 million (1.1%) in 2012 alone. We forecast US TV cord cutter households will reach 4.7 million (4.7%) by year-end 2013."
- The number of cord cutters is steadily growing
Advertisers Slow to Capitalize on Connected TV Consumption - eMarketer
24 million North American households currently own a connected TV. That number is expected to nearly quadruple in the next four years, rising to 81 million households by 2016.