Think about this for a second: Anyone can create something that everyone can see. It sounds simple, but it’s actually a profound change in the way people communicate.Google’s Chief Business Officer Nikesh Arora Says It’s Time to Invent What’s Next
Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker. Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans.
Facebook and Instagram… ask you to interact with other users in a strictly subordinate way, in comments or likes, below a post. Twitter and Tumblr are more aspirational: You can reshare other users’ posts as your own, and other users can reshare yours, with your name clearly attached.Why Twitter Just Turned Itself Inside Out
Think of it this way: On Instagram, it’s nearly impossible to go viral. On Facebook, content constantly goes viral. On Vine and Twitter, people go viral. Retweets are rewarded with follows, and follows are rewarded with more retweets. It’s not a true meritocracy but it can, under the right circumstances, feel like one.
This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.