Posts tagged "advertising"
Transmedia is a word for old people… young people don’t need a word to describe transmedia because this is how they live every day.
Alisa Rivera (via thinking ‘bout string)
Sprinklr’s salespeople should stick to sales. (via Valleywag)

Sprinklr’s salespeople should stick to sales. (via Valleywag)

Nissan turns parody ad into marketing win by promoting Nissan owner’s video and Craigslist ad for this ”land-yacht.” 

Creative: British Airways’ ad campaign uses new technology to interact with passing planes (via ThisIsNotAdvertising)

Think about this for a second: Anyone can create something that everyone can see. It sounds simple, but it’s actually a profound change in the way people communicate.
Google’s Chief Business Officer Nikesh Arora Says It’s Time to Invent What’s Next 
The Top 10 Brands on Tumblr: “Fun fact: In the month of data analyzed, the top 10 posts about each brand were created by fans.”
(Full infographic by Union Metrics)

The Top 10 Brands on Tumblr: “Fun fact: In the month of data analyzed, the top 10 posts about each brand were created by fans.”

(Full infographic by Union Metrics)

These 10 Corporations Control Almost Everything You Buy 

Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker. Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans. 

These 10 Corporations Control Almost Everything You Buy 

Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker. Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans. 

Facebook and Instagram… ask you to interact with other users in a strictly subordinate way, in comments or likes, below a post. Twitter and Tumblr are more aspirational: You can reshare other users’ posts as your own, and other users can reshare yours, with your name clearly attached.

Think of it this way: On Instagram, it’s nearly impossible to go viral. On Facebook, content constantly goes viral. On Vine and Twitter, people go viral. Retweets are rewarded with follows, and follows are rewarded with more retweets. It’s not a true meritocracy but it can, under the right circumstances, feel like one.
Why Twitter Just Turned Itself Inside Out
The content you share speaks more to who you are than your social profile.
Jonathan Perelman, Buzzfeed (via @courtenaybird)
Lists work. Lists are not new. The Ten Commandments was a list.
Jonathan Perelman, Buzzfeed (via @courtenaybird)
Ad for UN Women Campaign Duplicates Awful Google Search Suggestions

This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web. 

Ad for UN Women Campaign Duplicates Awful Google Search Suggestions

This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web. 

IBM’s Plea for Gender Parity … in an Ad From 1985

"…By and large, he is encouraged to excel in math and science. She isn’t. Whatever the reason for this discrepancy, the cost to society is enormous…”

IBM’s Plea for Gender Parity … in an Ad From 1985

"…By and large, he is encouraged to excel in math and science. She isn’t. Whatever the reason for this discrepancy, the cost to society is enormous…”

Businesses have spent years understanding the past. Twitter has found a way to measure the present.
Nova Spivack, CEO Bottlenose | Twitter’s Lucrative Data Mining Business 
I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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