Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker. Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans.
"Facebook and Instagram… ask you to interact with other users in a strictly subordinate way, in comments or likes, below a post. Twitter and Tumblr are more aspirational: You can reshare other users’ posts as your own, and other users can reshare yours, with your name clearly attached.
Think of it this way: On Instagram, it’s nearly impossible to go viral. On Facebook, content constantly goes viral. On Vine and Twitter, people go viral. Retweets are rewarded with follows, and follows are rewarded with more retweets. It’s not a true meritocracy but it can, under the right circumstances, feel like one."
This campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.
"Everyone is grabbing as much data as possible with very little attention on what is actually necessary for the services being provided. Most companies shouldn’t by design be collecting data unless it’s necessary for their service. Also, no one is auditing the data, and a lot of if is crap. Only a few companies have the really good big data."
"Just because a metric is easy to capture doesn’t mean it’s the right metric to use. More followers don’t actually equal more influence. More connections don’t necessarily mean more expertise. They may just mean someone spends a lot of time on the site."