From a 1995 CNET article detailing the plans:
Apple Cafes are expected to let users surf the Net at high speeds, play games, and design Web pages along with the offerings of a full-service cafe. The stores also may sell consumer products with Apple logos.
“The time is right,” said Satjiv Chahil, senior vice president of marketing for Apple, in a telephone interview. “Cybercafes are in. The technology finally is reaching out to ‘the rest of us.’ This will be a place to showcase our products in the real world.”
According to Apple Insider, Apple had registered AppleCafe.com
Financial success may in the future come to depend more upon the brilliance and imagination of the human who programs the computer than upon any other single factor. The key man in the new power elite will be the one who can best program a computer … In a world where knowledge is power, and where communications mean access to power, he who can most effectively utilize this access will be in the driver’s seat. Some persons (primarily computer programmers) claim that the richest man in the world in the year 2000 will be a computer programmer. This may sound outlandish, but few really good programmers laugh when they consider this assertion.Paul Baran, 1969, An Internet Pioneer Foresaw the Tech Bubble’s Filthy Rich Programmers