[gallery] One Facebook fan = 20 web visits Each new fan acquired by retailers on Facebook equates to 20 extra visits to its website over the course of the year, according to new stats....

[gallery] Facebookers Like More Than They Share, Post Or Update On an average day, 26% of Facebook’s members indicate that they like someone else’s content....

[gallery] The current crop of “gamification” experts are doing nothing more than “pointsification/badgification”, taking the most superficial, surface mechanics of games and applying them out of context to areas where they are, as I have referred to it, “the high fructose corn syrup of engagement.” Once...

[gallery] The Internet Is 20% Of Economic Growth McKinsey report: The Internet is a huge driver of economic growth. Internet as a sector is about 3% of GDP, or bigger than agriculture or energy, and represents over 20% of economic growth in the past 5 years, and...

[gallery] Free ‘influencer’ search engine mPact launches, inadvertently insults everybody  One of the funnier reviews I’ve read in awhile. “So if you’re curious about the most influential voice about cartoon vomit or drowning baby puppies, give it a shot. It might also point you in the direction...

[gallery] How Engaged Is Traffic from Social Sites? - eMarketer Social media users are eager to share—and click on—news and entertainment stories, which account for nearly three-quarters of all social media referrals. Industry watchers have posited that one reason for social sharing getting so much attention from...

[gallery] How Engaged Is Traffic from Social Sites? - eMarketer Just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Significantly, Outbrain also found social media referrals were less engaged than those from...