‘Mobile search is just broken. Everyone in this goes to Yelp and searches and each of us get the same result. That’s clearly a broken model because every one of us is going to do different things or have different favorites’ [Dennis Crowley] said, highlighting that Foursquare’s focus is on personalized search, with result tailored to the user based on their previous information.

Search engines have long been judges of what is important; now they are also arbiters of the truth.

Danny Hillis, The Opinions Of Search Engines (via Edge.org)

Hillis makes the case that adding by semantic knowledge into search Google and others are inherently and inescapably advancing a worldview, like the editor of a magazine. 

(via stoweboyd)

Consider me. Not only have I not liked my electrician, my plumber, my dentist, my doctor or my tax person on Facebook but I don’t even know if they have Facebook pages. I have nothing to offer to my Facebook friends in this regard.

Similarly, despite the huge number of books I read through my Kindle, I never go to like those books on Facebook, so books I love are more or less invisible on Facebook.

Facebook itself understands this challenge, but it’s hoping the promise of what search can provide will help encourage people to build the connections they may lack now.

“There are now new reasons to make these connections. We’re hoping the existence of that will encourage it.”

It’s Google, the social also-ran, that knows your real secrets. It knows the things you wouldn’t ask your friends. It knows things you can’t ask your spouse. It knows the things you haven’t asked your doctor yet. It knows things that you can’t ask anyone else and that might not have been asked at all before Google existed. Google’s servers are a repository of the developed world’s darkest and most heartbreaking secrets, a vast closet lined with millions of digital skeletons that, should they escape, would spare nobody.

[L]ately when using Google search I’ve found myself nostalgic for the old days, when Google was true to its own slightly aspy self. Google used to give me a page of the right answers, fast, with no clutter. Now the results seem inspired by the Scientologist principle that what’s true is what’s true for you. And the pages don’t have the clean, sparse feel they used to. Google search results used to look like the output of a Unix utility. Now if I accidentally put the cursor in the wrong place, anything might happen.