“Human brains tend to remember what’s novel, or new. If the story of your life doesn’t change much over time, you’ll be less likely to remember certain details. This is essentially why life flies by even if the days seem to last forever.”
– There’s a scientific reason why 2-week vacations are actually a waste
NeuroFocus Uses Neuromarketing to Hack Your Brain — Fast Company
This is where modern neuromarketing exists–at the very creation of an unconscious idea, in the wisp of time between the instant your brain receives a stimulus and subconsciously reacts. There, data are unfiltered, uncorrupted by your conscious mind, which hasn’t yet had the chance to formulate and deliver a response in words or gestures. During this vital half-second, your subconscious mind is free from cultural bias, differences in language and education, and memories. Whatever happens there is neurologically pure, unlike when your conscious mind takes over and actually changes the data by putting them through myriad mental mechanisms. It’s all the action inside you before your conscious mind does the societally responsible thing and reminds you that artificially flavored and colored cheese dust laced with monosodium glutamate is, well, gross.
Evidence Suggests that the Internet Changes How We Remember – MIT Technology Review
Wegner proposed the idea of “transactive memory” as a collective social memory of sorts. For example, if a friend has an exhaustive knowledge of Greek history, you can simply remember that The Iliad is Greek and that your friend knows about Greek things, rather than remembering who wrote the epic poem. Sparrow and Wegner say that the Internet may serve a similar function, acting as an extension of this external memory.
Can you imagine the implications? Especially for education. Crazy.
Is Google Ruining Your Memory? — Wired Science
Although we’ve been romanticizing human memory ever since Socrates, our recall is profoundly flawed… Every time we recall a memory we also remake it, subtly tweaking the neuronal details. (This is why the more we remember something, the less accurate the memory becomes.) Although we like to think of our memories as being immutable impressions, somehow separate from the act of remembering them, they aren’t. A memory is only as real as the last time you remembered it.
The Singularity is Far: A Neuroscientist’s View
From the comments:
I’ve noticed that most futurists (and doomsday prophets) seem to favor timetables which place the amazing world-changing events within their own lifetimes, especially when the prophets in question seem obsessed with their own mortality. Anyone know if there is a name for this kind of predictive bias?