Comscore confirms that Tumblr is the No. 2 social platform — right behind Facebook — in terms of visitor engagement. Moreover, Tumblr is highly popular among internet users and is ranked by Quantcast as one of the top 15 sites in the United States, making it an excellent platform for branded content efforts.
Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed… The reason for the longer session time is not that Tumblr is ‘so much better,’ Karp explained. ‘It’s very different behavior. People come here for same reason they turn their TV on when they come home at the end of the day … It’s something to do before checking your email, it’s a chance to go and see stuff you enjoy, let’s you escape from the real world. And that media experience is one that ends up consuming a fair bit more time than just the amount of time you spend checking your friends updates on Facebook or Twitter or Foursquare.’
Twitter has a more distinct model because of the celebrity and publishing model. Facebook is in a transition and I don’t know enough about what they’re transitioning to. I will tell you that, if you have a billion users, you can make money.
… Why aren’t we engaging the public more directly? I don’t mean engagement like encouraging them to “like” us on Facebook or click the retweet button. That is not engagement. By encouragement I mean, why don’t we use these incredibly powerful tools to talk with them, listen to them and help us all understand the world a little better? Perhaps we can even use social media to do the exact opposite of its reputation — slow down the news cycle, help us catch our collective breaths and scrutinize what’s happening with greater mindfulness.
We have never seen a social space that actually works for everybody. People don’t want to hang out with everybody they have ever met.
It seems that 79 per cent of smartphone users check for their devices within 15 minutes of waking up. A majority – 62 per cent – don’t even wait 15 minutes, and grab their phones immediately…
On average, we visit the Facebook app or the site 13.8 times during the day, for two minutes and 22 seconds each time…
That’s roughly a fifth of all the time we spend communicating; it’s only slightly less time than we spend texting. On weekends, we check Facebook more than we text.
Facebook officials are now acknowledging that the social media giant has been able to create a running log of the web pages that each of its 800 million or so members has visited during the previous 90 days. Facebook also keeps close track of where millions more non-members of the social network go on the Web, after they visit a Facebook web page for any reason.
So what happened after The Great Unfriending? Facebook became a whole lot more usable as a particular kind of network — the one that lets me see what actual friends and family are doing, including those who are far away… Except for my teenaged daughters, of course, who don’t even use Facebook any more, preferring to spend all their time on Tumblr and Twitter. That’s just one of the things that should worry Mark Zuckerberg, I think.
In 2012, according to Pew Internet: Social Networking:
- 15% of online adults say they use Pinterest
- 13% of online adults say they use Instagram
- 6% of online adults say they use Tumblr
- 67% of online adults say they use Facebook
- 16% of online adults say they use Twitter
- 20% of online adults say they use LinkedIn