The power and the limitation of check-ins is that they’re after the fact. It’s powerful because you, the system and the local merchant know exactly where you are, in the moment. The downside is that check-ins don’t really help you decide anything – they simply recognize and broadcast a decision you’ve already made.

Offering ads relevant to a person’s immediate needs or state is one thing. Facebook’s real opportunity – and what sets it apart from Google – lies in mixing that relevancy with all the information it already has about users based on their profiles, such as location, age and gender.

The Pros And Cons Of Facebook Comments

The Pros And Cons Of Facebook Comments