[gallery] Apple causes ‘religious’ reaction in brains of fans, say neuroscientists “Like Apple, mobile phones and social networks offer an opportunity for us to express our basic human need to communicate. And it’s by tapping into our basic needs, like gossip, religion or sex that these brands...

[gallery] A Huge Facebook Flash-Mob is Amassing Right Now in Brazil (And it Points Towards the Future of the Web) In the past 24 hours, more than forty thousand people have signed up on Facebook to attend a flash mob barbecue this weekend in Higienopolis, a wealthy...

[gallery] 4chan founder: Zuckerberg is “totally wrong” about online identity | VentureBeat Poole argued that anonymity allows users to reveal themselves in a “completely unvarnished, unfiltered, raw way.” One of the things that’s lost when you carry the same identity everywhere is “the innocence of youth.” (“Innocence”...