When we use Facebook we no longer just view the ad; we become the ad.
Playboy now has more Facebook likes than actual magazine subscribers.
The power and the limitation of check-ins is that they’re after the fact. It’s powerful because you, the system and the local merchant know exactly where you are, in the moment. The downside is that check-ins don’t really help you decide anything – they simply recognize and broadcast a decision you’ve already made.
Offering ads relevant to a person’s immediate needs or state is one thing. Facebook’s real opportunity – and what sets it apart from Google – lies in mixing that relevancy with all the information it already has about users based on their profiles, such as location, age and gender.
I didn’t hear a single mention of Facebook Places. Could be the crowd, but I assume if you take something fun, take the personality out of it and flatten it out for the masses, nobody talks about it any more.
Facebook personalizes in the most trivial of ways, like the Starbucks barristas writing your name on the cup, but they totally miss the deeper stata of our sociality. But they don’t care: they are selling us, not helping us.