“After the incidents, employees began using Post-its to mark where walls are, but the sticky notes were reportedly removed ‘because they detracted from the building’s design.’”
Like all things Apple, there are no sharp corners on this box. It is, predictably, round. The interesting thing about it is the series of holes that have been drilled into the lid of the box, allowing steamy air to escape and give the eater ease of mind that their pizza crust will not be soggy, a First World Problem of epic proportions.
It’s unclear if [Apple] has been trying to hoard trees as suggested.
People identify themselves as Mac users and Windows users… zoom out a bit and you’ll find another Venn diagram where Google almost entirely encompasses all of these users.
Tech firms, certainly, appear to be major consumers of ethnographic research. “Technology companies as a whole are in danger of being more disconnected from their customers than other companies,” says Ken Anderson, an ethnographer at Intel. Tech designers succumb to the illusion that their users are all engineers. “Our mind-set is that people are really just like us, and they’re really not,” Anderson says. Ethnography helps teach the techie types to understand those consumers who “aren’t living and breathing the technology” the way an Intel engineer might. (A curious exception to this cautious embrace of ethnographic methods is Apple, whose late co-founder, Steve Jobs, trusted his designers—and especially himself—more than he trusted consumers or researchers. “It isn’t the consumers’ job to know what they want,” he famously said.)