Americans Now Spend More Time on Digital Devices Than on TV 

Adults in the U.S. are averaging five hours and nine minutes daily with digital media, up from four hours and 31 minutes last year and three hours and 50 minutes in 2011. The amount of time they spend watching TV has essentially stayed flat in that time period. 
The surge in digital consumption has predictably been driven by mobile. U.S. adults now spend an average of two hours and 21 minutes per day using their mobile devices for activities other than phone calls, up 46 minutes from last year.

Americans Now Spend More Time on Digital Devices Than on TV 

Adults in the U.S. are averaging five hours and nine minutes daily with digital media, up from four hours and 31 minutes last year and three hours and 50 minutes in 2011. The amount of time they spend watching TV has essentially stayed flat in that time period.

The surge in digital consumption has predictably been driven by mobile. U.S. adults now spend an average of two hours and 21 minutes per day using their mobile devices for activities other than phone calls, up 46 minutes from last year.

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    Americans Now Spend More Time on Digital Devices Than on TV Adults in the U.S. are averaging five hours and nine minutes...
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  20. chaosnewsinc said: Finding the actual total sample size is a bit of a challenge tho…
  21. ocracokewaves said: Most companies have not adjusted their advertising budgets.
  22. rodny reblogged this from courtenaybird and added:
    Game change.
I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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