A central component of Tumblr is visual content, which also plays well with aspirational brands. Tumblr content is both extremely viral and has a long shelf life meaning that content shared on Tumblr can be shared for longer periods of time and jump to more diverse sub-groups within the network than other social networks.
Dr. Scott Hendrickson, data scientist at Gnip | No Comment: Using Tumblr to Tell Your Brand Story - Dachis Group
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I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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