That the visual loops enabled by computer technology are always, in my opinion, disturbing, is perhaps best explained by noting a diametrical clash of ideals in human culture. The broken record, the Groundhog Day effect, the punishments of Hades which involved endless repetition, all of these things, as the term “wheel of the devil” indicates, signify disruption through relentless order. The complete absence of teleology and catharsis within the loop destroys our sense of self, our idea of progress, our intention to accomplish anything.

The loop is certainly demonic, for it is a dance of fire, it is uncompromising and incessant - like a recurring nightmare or the sound of knocking on the door at Macbeth’s castle. From criticising media coverage of 9/11 (in this example of a contemporary zoetrope) to mocking celebrities, the loop has announced itself as a powerful way of undermining the world as it wishes to be seen, of amplifying absurdity and overturning normal.
(via Great Essays on Vine and Snapchat - The Atlantic)
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