Google’s Expanded Travel Info Revamps Marketer Landscape - eMarketer Google’s Hotel Finder and Flight Search have fundamentally altered what travel consumers see above the fold on search engine results pages (SERPs). Travel researchers who search potential flight destinations or hotel accommodations will no longer see 10 blue links immediately below the top-of-page paid search ads… Google’s redistribution of search traffic renders what previously passed as “SEO” basically meaningless. Integrating all travel marketing content—not just planting SEO and pay-per-click keywords—is becoming much more important.

Google’s Expanded Travel Info Revamps Marketer Landscape - eMarketer

Google’s Hotel Finder and Flight Search have fundamentally altered what travel consumers see above the fold on search engine results pages (SERPs). Travel researchers who search potential flight destinations or hotel accommodations will no longer see 10 blue links immediately below the top-of-page paid search ads…

Google’s redistribution of search traffic renders what previously passed as “SEO” basically meaningless. Integrating all travel marketing content—not just planting SEO and pay-per-click keywords—is becoming much more important.

#tech #travel #tourism #google #search #internet #advertising #seo #marketing #sem #optimization #google maps #travel planning

3 months ago

Comments & Reactions

courtenaybird's comments powered by Disqus

18 notes

  1. kimikimkim reblogged this from emergentfutures
  2. journalismfestival reblogged this from emergentfutures
  3. oplibearian reblogged this from emergentfutures
  4. digitalbrew reblogged this from emergentfutures
  5. restinoize reblogged this from emergentfutures
  6. emergentfutures reblogged this from courtenaybird and added:
    Google’s Hotel Finder and Flight Search have fundamentally altered what travel consumers see above the fold on search...
  7. blackibiza reblogged this from courtenaybird
  8. This was featured in #Tech
  9. iosfan99 reblogged this from courtenaybird
  10. shouldnt-feel-this-but-i-feel reblogged this from courtenaybird
  11. courtenaybird posted this

courtenaybird
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.


Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

Home

Search

Ask

Archive

About Me