Of the consumers surveyed by social commerce platform 8thBridge, 63% say they share products on Facebook, but only 22% share on Pinterest. On Facebook, 99% of the 500 brands surveyed had a presence with an average of a million fans; 78% of brands were on Pinterest. Facebook drove 2.9% of a site’s traffic on average, while Pinterest only drove 0.13%. Which is to say that traffic from Pinterest was on average less than one twentieth that of Facebook.
The gulf is even bigger in case studies from sites like Fab.com, where Facebook drives 24% upstream traffic. That leads to a 15% conversion rate for socially discovered products. Meanwhile Pinterest accounts for just 0.55% of Fab’s traffic. Deb Shops, Sears, Nasty Gal, Petflow.com and Coastal Contacts all saw significantly higher boosts in traffic from Facebook than they had from Pinterest. (Twitter was typically comparable to Pinterest levels.)