The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

As a whole IBM says social networks including Facebook, Twitter, LinkedIn, and YouTube generated 0.34% of all online sales on Black Friday, down 35% from 2011. The lack of sales attribution, especially for paid ads, is a problem for the entire industry. 

The Social Commerce Attribution Problem: IBM Says Twitter Referred 0% Of Black Friday Traffic

As a whole IBM says social networks including Facebook, Twitter, LinkedIn, and YouTube generated 0.34% of all online sales on Black Friday, down 35% from 2011. The lack of sales attribution, especially for paid ads, is a problem for the entire industry. 

  1. yumcrispypata reblogged this from kidonacloud
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  5. davidsabine reblogged this from emergentfutures and added:
    Uh, and this is surprising why?? “Social networks” aren’t “commerce networks”. People enjoy communicating with each...
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    O_O
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  14. kittrdg reblogged this from journo-geekery and added:
    Interesting but still flawed too linear thinking … Life is messier so why would we expect to find simplistic causal...
  15. marcushere said: 0.34% or 34%?
  16. miss-lynsey reblogged this from journo-geekery and added:
    Maybe because they suck at Social Media?
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  19. courtenaybird posted this
I currently lead marketing for the New York office of Definition 6. Master's in Digital Media from Georgia Tech. ATL->SFO->NYC.

courtenay.bird@definition6.com

twitter.com/courtenaybird

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