courtenaybird | Netflix captured 33% of prime-time web viewing...

"Netflix captured 33% of prime-time web viewing based on internet traffic in September, eclipsing Amazon.com, Hulu and Time Warner’s HBO Go by a multiple of at least 18.

…The company’s share of peak internet viewing traffic has climbed from 20.6% in the second half of 2010, Sandvine said. It stood at 32.7% a year ago. By comparison, Amazon’s market share amounted to 1.75% in September, while Hulu garnered 1.38% and HBO Go had 0.52%, according to the study."

- Study: Netflix Dominates Web Streaming During Prime Time | AdAge

#tech #netflix #television #streaming video #hulu

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I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.

Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

@courtenaybird