"Transmedia is an ugly word for a beautiful concept. Entertainment that connects with us and responds to us across every digital device. With it you’ll engage a new audience. An audience that wants to participate and respond. You’ll wake them up. As we move towards transmedia, we move away from the old ‘trance media.’"

- Robert Tercek, TEDx Transmedia, Rome. (via tedxtransmedia)

(via futuristgerd)

#tech #transmedia #media #advertising

6 months ago

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courtenaybird
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.


Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

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