Twitter, Hollywood Working on In-Stream Video Series

Twitter, they said, has been actively pitching a select group of advertisers on a video series that would live on Twitter and enable users to participate in real time in some fashion. Twitter declined to comment.

The original series has been described by sources as similar to MTV reality shows The Real World and The Hills; in fact, one of the producers behind The Hills is said to be behind the project. Per sources, the show could live on a standalone Twitter page similar to the events page that Twitter launched in partnership with Nascar in June.

Traditionally Twitter has served a social hub complementary to TV and disputed notions that it’s a media company. This week Twitter CEO Dick Costolo told The Wall Street Journal that Twitter is a “technology company in the media business.” But airing a video series on a platform would put Twitter alongside digital media companies like AOL, AOL-owned Huffington Post, Yahoo, Hulu and YouTube—although recent moves by the company have hinted that Twitter is building its media footprint.

#tech #twitter #tv #social tv

9 months ago

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Twitter, Hollywood Working on In-Stream Video Series

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