How Missile Tracking Cameras Are Remaking The NBA  The technology was originally developed to track missiles. Now, SportVU systems hang from the catwalks of 10 NBA arenas, tiny webcams that silently track each player as they shoot, pass, and run across the court, recording each and every move 25 times a second. SportVU can tell you not just Kevin Durant’s shooting average, but his shooting average after dribbling one vs. two times, or his shooting average with a defender three feet away vs. five feet away. SportVU can actually consider both factors at once, plus take into account who passed him the ball, how many minutes he’d been on the court, and how many miles he’d run that game already.  It’s big data in a relatively small pool, and it has the potential to impact everything about basketball.

How Missile Tracking Cameras Are Remaking The NBA 

The technology was originally developed to track missiles. Now, SportVU systems hang from the catwalks of 10 NBA arenas, tiny webcams that silently track each player as they shoot, pass, and run across the court, recording each and every move 25 times a second. SportVU can tell you not just Kevin Durant’s shooting average, but his shooting average after dribbling one vs. two times, or his shooting average with a defender three feet away vs. five feet away. SportVU can actually consider both factors at once, plus take into account who passed him the ball, how many minutes he’d been on the court, and how many miles he’d run that game already. 

It’s big data in a relatively small pool, and it has the potential to impact everything about basketball.

#data #science #sports #tech #nba #basketball

11 months ago

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  1. theomh reblogged this from courtenaybird
  2. imaginif reblogged this from courtenaybird and added:
    Wow! #basketball
  3. ksdwong reblogged this from courtenaybird
  4. septemberingarms reblogged this from courtenaybird and added:
    OMG. This is incredible. I spent the entirety of my childhood and adolescence on a court and have never, ever thought of...
  5. courtenaybird posted this

courtenaybird
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.


Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

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