Up To 46% Of A Brand’s Twitter Followers Are Bots, Says Survey  “Many of the companies included in the research have delegated their public relations activities on social networks to web agencies that in some cases have taken short cuts in order to demonstrate to companies, who are oblivious, that their activities have been successful by generating lots of new users.”

Up To 46% Of A Brand’s Twitter Followers Are Bots, Says Survey 

“Many of the companies included in the research have delegated their public relations activities on social networks to web agencies that in some cases have taken short cuts in order to demonstrate to companies, who are oblivious, that their activities have been successful by generating lots of new users.”

#tech #marketing #advertising

1 year ago

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    Up To 46% Of A Brand’s Twitter Followers Are Bots, Says Survey “Many of the companies included in the research have...
  4. frankdye reblogged this from emergentfutures and added:
    I predict a large ad pull in twitters future.
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courtenaybird
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.


Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

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