"The more devices people own, the more likely they are to go online while watching TV. Fans of reality TV shows like Survivor scored especially high on this front, with 81% likely to surf and email while watching their show. With all this multitasking, are people even watching the ads? Surprisingly yes—almost half of people with multiple devices at home recalled brands advertised on the screen—perhaps because they’re too busy multitasking to channel-surf during the commercial breaks like they used to."

- Data Points: Multiscreen Mania | Adweek

#tech #advertising #media #television

11 months ago

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courtenaybird
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.


Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

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