"The more devices people own, the more likely they are to go online while watching TV. Fans of reality TV shows like Survivor scored especially high on this front, with 81% likely to surf and email while watching their show. With all this multitasking, are people even watching the ads? Surprisingly yes—almost half of people with multiple devices at home recalled brands advertised on the screen—perhaps because they’re too busy multitasking to channel-surf during the commercial breaks like they used to."
- Data Points: Multiscreen Mania | Adweek