The Fight For The Fifth Screen (Fifth Screen!?) In Your Life  Essentially, the fifth screen represents a paradigm shift in advertising as much as it represents a change in the way we use computers on the move. It means ads everywhere, and different kinds of ads too—something TV advertisers are beginning to wake up to, now viewers use their iPads and phones while watching TV… “Every single piece of advertising now has as its goal behavior change. Understanding how to change behavior, and what people will choose to interact with is key for advertisers. Expect to see more science, more psychologists, and more behavioral data informing advertising in the future.” 

The Fight For The Fifth Screen (Fifth Screen!?) In Your Life 

Essentially, the fifth screen represents a paradigm shift in advertising as much as it represents a change in the way we use computers on the move. It means ads everywhere, and different kinds of ads too—something TV advertisers are beginning to wake up to, now viewers use their iPads and phones while watching TV… “Every single piece of advertising now has as its goal behavior change. Understanding how to change behavior, and what people will choose to interact with is key for advertisers. Expect to see more science, more psychologists, and more behavioral data informing advertising in the future.” 

#tech #advertising #google #project glass #augmented reality

1 year ago

Comments & Reactions

courtenaybird's comments powered by Disqus

43 notes

  1. appjmp reblogged this from courtenaybird
  2. notactuallyahero reblogged this from courtenaybird
  3. kevanboyles reblogged this from emergentfutures
  4. actualfractal reblogged this from emergentfutures
  5. coloradogirlz reblogged this from emergentfutures
  6. thiswillbedust reblogged this from emergentfutures
  7. therightstuffbaby reblogged this from emergentfutures
  8. summon-the-monster reblogged this from emergentfutures
  9. appelsiinimehu reblogged this from emergentfutures
  10. emergentfutures reblogged this from courtenaybird
  11. johnvictorgudelio reblogged this from courtenaybird
  12. justbeingseriouslysocial reblogged this from courtenaybird
  13. tsarbucks reblogged this from courtenaybird
  14. ahandsomestark reblogged this from courtenaybird
  15. alisal reblogged this from courtenaybird and added:
    FIFTH SCREEN? This...absolutely nuts. Of course, I say this as I post from my fancy double...
  16. This was featured in #Tech
  17. courtenaybird posted this

courtenaybird
I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.


Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

Home

Search

Ask

Archive

About Me