According to Opera, the largest demographic of Opera users are between the ages of 18- and 27-years old in 13 countries representing major and emerging markets. The report highlights show mobile phones becoming ubiquitous in this generation, with definite variations:
- Almost 90% of respondents in the United States aged 18-27 have used their phones to share pictures. Of the profiled countries, Vietnam — at 67% — had the lowest use of mobile phones to share pictures.
- Respondents in the United States are least likely to have asked someone out on a date via SMS (44%). Respondents in China (84%), Germany (84%) and Vietnam (83%) are most likely to have used SMS texts to ask someone out on a date.
- Generation Y in both China and the United States share a disdain for printed newspapers. 53% of respondents in the United States and 57% of respondents in China rarely or never read physical newspapers.
- Watch your privacy policies. Respondents in South Africa (49%) and the United States (44%) were somewhat to very uncomfortable sharing their personal information online.