Foursquare is partnering with PepsiCo and Safeway to launch a pilot program which could serve as the future of the company’s business model—and as an answer to competitors Facebook Places and Gowalla.
Today, the New York-based geo-location service will introduce a rewards platform built on top of Safeway’s existing loyalty program. The platform enables users to link their Safeway loyalty accounts to Foursquare, and earn rewards from check-ins. It is designed to be scalable, which means any other national retailer—perhaps even Walmart—could link its existing loyalty program to Foursquare.
