Has Google Popped the Filter Bubble? | Wired.com

“Google blog: We’re also introducing a prominent new toggle… where you can see what your search results look like without personal content. With a single click, you can see an unpersonalized view of search results.

This seems to address the complaint known as The Filter Bubble [which] contends that when internet providers personalize their services, people wind up seeing only what those providers think they want to see — stuff in their comfort zone… things they already agree with or are familiar with.”