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For now, the service has the tinge of an early-adopter hit, as reflected by the popularity amongst SF-based bloggers, news media and a demographic generically known as hipster. But there is potential for this app to become something larger — perhaps a visually driven social network.
In many ways it is the right product at the right time — wireless broadband is booming and smartphones like iPhones (and iPod Touches) are everywhere. More importantly, as a society we are feeling a tad nostalgic. The success of Mad Men and Boardwalk Empire are only but two signs of the national wistfulness for lost eras. Instagram is riding that wave, can it stay on?
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