“Perhaps most fundamentally for Facebook, Timeline will give people a new reason to go into oversharing mode. By providing people a way to come back to old entries and gain insights from them, users better see the value of sharing — and the cycle is perpetuated.
…Timeline means there can be a point to all of this sharing: a lasting repository that helps paint a picture of your life. And it shows that if you can organize and bring meaning to the past, it can help a company find success in the future.”