We decided to take Apple out of the running for Marketer of the Year and instead crown the tech whiz as Ad Age’s first Marketer of the Decade.
It seems fitting: Apple kicked off the aughts in 2001 with the iPod, an electronic device that went on to disrupt and forever change the music industry; then mid-decade it dropped the iPhone, a mobile device that changed the mobile-phone industry and added the word “apps” to the English vocabulary; and finally, in 2010 it debuted the iPad, a computing device with the potential to disrupt the media, publishing, entertainment and computing industries.
Yes, it has been a golden decade for Apple.
(via AdAge)
