The newsonomics of Amazon’s Prime moves

For Amazon, giving me “free” shipping for a capped annual price is certainly about volume of sales. Estimates are that Prime members — about 10 million in total — up about 40 percent of Amazon’s U.S. sales, each member buying around $1,500 worth of stuff a year.

Bezos took a retail business without much loyalty and is turning it into a loyalty business.

#tech #amazon #retail #business #media

1 year ago

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I lead biz dev & sales at UNION METRICS. We do impact and engagement analytics for Twitter (TweetReach) and Tumblr.

Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

courtenay [at] unionmetrics [dot] com

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