After analyzing over 1.2 billion tweets, the Sysomos team found that only 29% of tweets actually produce a reaction - that is, a reply or a retweet. According to Sysomos, just 6% of all tweets are retweeted and these retweets have a very short lifespan. Virtually all retweets happen within the first hour after the original tweet. (via The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour)

After analyzing over 1.2 billion tweets, the Sysomos team found that only 29% of tweets actually produce a reaction - that is, a reply or a retweet. According to Sysomos, just 6% of all tweets are retweeted and these retweets have a very short lifespan. Virtually all retweets happen within the first hour after the original tweet.

(via The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour)

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I lead business development at Union Metrics for our flagship product TweetReach. Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

I am passionate about technology and new media and voraciously consume all the best blogs and books on both.

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