“Half of fans say that they really aren’t even fans as they don’t visit the page or web site after the “Like.”

Social Media’s Impending Flood of Customer Unlikes - Harvard Business Review
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I lead business development at Union Metrics for our flagship product TweetReach. Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

I am passionate about technology and new media and voraciously consume all the best blogs and books on both.

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