“Facebook’s version of autobiography is very specific. It is data-driven. It is simple: Alexis likes the iPad. Alexis eats a hamburger. Alexis reads The Innovator’s Cookbook. It is a ranked, chronological database of a life. It is technically complex but grammatically simple. It is multimedia, but not rich. It is autobiography without aesthetic effort. It is a story without words.”

Alexis Madrigal | Facebook Timeline: Putting the Auto in Autobiography 
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I lead business development at Union Metrics for our flagship product TweetReach. Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

I am passionate about technology and new media and voraciously consume all the best blogs and books on both.

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