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For as much as he’s invested in sharing, though, Zuckerberg seems clueless about the motivation behind the act. Why do you share a story, video, or photo? Because you want your friends to see it. And why do you want your friends to see it? Because you think they’ll get a kick out of it. I know this sounds obvious, but it’s somehow eluded Zuckerberg that sharing is fundamentally about choosing. You experience a huge number of things every day, but you choose to tell your friends about only a fraction of them, because most of what you do isn’t worth mentioning.
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Now Zuckerberg wants to lower the bar.
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