Facebook is about to feature-creep itself into a usage U-turn

“On Twitter people are following celebrities and the asymmetrical relationship makes sense. On Facebook — which already has Facebook Pages for celebrities and brands — the subscribe feature makes no sense at all.”

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I lead business development at Union Metrics for our flagship product TweetReach. Born and raised in Atlanta, I completed my Master's in Digital Media at Georgia Tech and moved to San Francisco in April 2010 to consult on new media strategy for top companies and consumer brands.

I am passionate about technology and new media and voraciously consume all the best blogs and books on both.

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